2 Research Product   discovery   is   a   critical   step   used   to   determine   if   and   why   a   product   should   be   developed   in   the   first   place.
  • 2.1   Product   Brief
    The   product   brief   or   product   specification   defines   the   goals   of   the   product,   the   attributes   and   the   general   direction   of   the   product.   Identifies   the   requirements   and   key   product   information   that   the   product   team   needs   to   build   a   new   feature   or   product. The   product   summary   contains   all   the   chances   of   the   product   to   succeed   in   the   market,   it   also   identifies   all   the   risks   that   the   product   is   expected   to   pass,   and   most   importantly,   the   appropriate   solutions   are   identified. The   product   brief   is   a   document   or   file   that   is   being   improved   and   changed   periodically   during   all   life   stages   of   the   project.
    • 1

      Defining Opportunites

    • 2

      Defining Risks

    • 3

      Determining Solutions

  • 2.2   Stakeholder   Assessment
    When   it   comes   to   any   organizational   project,   all   the   internal   individuals   and   teams   that   the   project   will   involve   or   influence   are   called   stakeholders. Stakeholder   analysis   is   the   process   of   identifying   these   people   before   starting   a   project;   group   them   according   to   their   levels   of   participation,   interest   and   influence   in   the   project;   and   identify   how   best   to   engage   and   communicate   with   each   stakeholder   group   at   all   times.
    • 1

      Stakeholder Assessment

    • 2

      Stakeholder Management Plan

    • 3

      Stakeholder Communication Plan

  • 2.3   Initial   Business   Model
    The   business   model   describes   the   rationale   for   how   the   project   will   create   and   deliver   value. It   can   be   described   through   9   basic   pillars:   customer   segments,   value   propositions,   channels,   customer   relationships,   revenue   streams,   key   resources,   key   activities,   key   partnerships   and   cost   structure.
    • 1

      Value Propositions

    • 2

      Customer Relationships

    • 3

      Customer Segments

    • 4

      Key Resources

    • 5

      Revenue Streams

    • 6

      Channels

    • 7

      Cost Structure

    • 8

      Key Partners

    • 9

      Key Activities

  • 2.4   CX   Strategy
    User   experience   design   is   all   about   making   the   user's   experience   with   the   product   the   best   it   can   be.   It   aims   to   attract   people   to   a   site   they   are   interested   in;   Then,   once   they   are   there,   to   make   their   journey   from   the   home   pages   to   completing   the   task   or   service   as   easy   and   enjoyable   as   possible.
    • 1

      User Research

    • 2

      User Flow Mapping

    • 3

      Prototype Design

    • 4

      Information Architecture

    • 5

      User Testing

    • 6

      Usability Testing

  • 2.5   UI   Design
    User   interface   design   is   about   creating   interfaces   with   a   focus   on   design   and   interaction.   The   goal   of   a   user   interface   designer   is   to   create   an   interface   that   the   user   finds   easy   to   use   and   aesthetically   pleasing.
    • 1

      High Fidelity Design

    • 2

      Design Components

    • 3

      Design Library

    • 4

      Design Guide

1
Ideation
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Development
Contact   Us
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